Tag: marketing

Social Media Marketing

Social Media Marketing

In today’s complicated and competitive world of advertising, one of the best places to advertise might be one that we don’t consider.  Social media in itself is a great place to spread the word about you, your site, and your product or service you are looking to sell.  Let’s face it, social media is addictive for many people.  We have a need to share ourselves in a ‘safe’ environment and where we can keep up with the events of others.  There is a reason why social media sites like Facebook, Twitter, Instagram can have billions of actions every day.

What is Social Media Marketing?

 Social Media Marketing, or SMM, is a way to gain attention through the everyday use of social media sites.  As discussed above, these sites have billions of interactions each day around the world.  Some people spend several minutes to several hours each day on various sites.  There needs to be a way to effectively reach out to these people, in order to promote traffic from targeted searches to an advertising website.  On these social media sites, the successful advertiser will post articles, images, videos and various other forms of content that will bring people to their websites.  This is the purpose of SMM.

How To Get Started:

The first thing any business owner looking to use social media needs is a plan.  What is your website trying to achieve?  Do you want to generate traffic?  Are you looking to increase sales?  Are you looking to inform to achieve a combination of traffic and sales?  The best advertising plans on social media are those that know in the beginning what the goals are and what constitutes success.  Then, the next step is to assess who you are trying to target, and what is the best social media tool to reach them.  Do they deal primarily in pictures or short text?  Is it a combination of both, and then what message is being sent?  These questions need to be answered to have a comprehensive and successful advertising campaign.


To find out more information regarding social media marketing and how we can help visit: www.spromedia.co.uk


4 Benefits Of PPC For Small Businesses

4 Benefits Of PPC For Small Businesses

Small businesses can benefit from the use of PPC, as a successful PPC campaign can generate profit faster than any other online advertisement and therefore can help your company to grow. PPC is a great tool for reaching your target audience at the right time, when they are searching for your services or product.

What is PPC?

Pay Per Click (PPC) is one of the tools you can use to promote your business in the online World. There are numerous PPC platforms you can use, but the most known are Google Adwords and Bing Ads. The PPC Model works in a simplistic way which makes it popular. You can run your ads and how much you pay depends on how many people click on your ad.

4 Benefits of PPC:

1. Fast Results

Businesses need fast results, PPC is the fastest way to run advertisement campaigns to get the instant results. If you have a website running, Social Prospects can create an Adwords account for your business, set up your ads and run them in the Google network to help you get traffic to your website.


2. Measurable results

Secondly another important benefit of PPC is that it has a clear measurable target. You can measure anything that is related to a PPC campaign; profit, costs, views, clicks, visits and so on.

When your PPC campaign starts, you will know how much you are spending and whether you are generating a profit or loss. There are numerous reports and KPI’s that provide you with essential information/data for your business.

3. Reach the right audience

You can choose where and when your PPC ad campaign will appear, based on a number of factors including keywords, location, website, device, time, date and more. This allows you to segment your market and bring products and services in front of the right audience.

4. Budget Friendly

There are no budget restrictions for PPC. You can choose how much to pay for a click and how much money to spend for an ad or campaign.  Since everything is measurable , it is easy to analyse whether what you are spending is bringing a profit or a loss. If your campaign is profitable, you can spend more money until you reach your maximum ROI.