4 Benefits Of PPC For Small Businesses

4 Benefits Of PPC For Small Businesses

Small businesses can benefit from the use of PPC, as a successful PPC campaign can generate profit faster than any other online advertisement and therefore can help your company to grow. PPC is a great tool for reaching your target audience at the right time, when they are searching for your services or product.

What is PPC?

Pay Per Click (PPC) is one of the tools you can use to promote your business in the online World. There are numerous PPC platforms you can use, but the most known are Google Adwords and Bing Ads. The PPC Model works in a simplistic way which makes it popular. You can run your ads and how much you pay depends on how many people click on your ad.

4 Benefits of PPC:

1. Fast Results

Businesses need fast results, PPC is the fastest way to run advertisement campaigns to get the instant results. If you have a website running, Social Prospects can create an Adwords account for your business, set up your ads and run them in the Google network to help you get traffic to your website.

 

2. Measurable results

Secondly another important benefit of PPC is that it has a clear measurable target. You can measure anything that is related to a PPC campaign; profit, costs, views, clicks, visits and so on.

When your PPC campaign starts, you will know how much you are spending and whether you are generating a profit or loss. There are numerous reports and KPI’s that provide you with essential information/data for your business.

3. Reach the right audience

You can choose where and when your PPC ad campaign will appear, based on a number of factors including keywords, location, website, device, time, date and more. This allows you to segment your market and bring products and services in front of the right audience.

4. Budget Friendly

There are no budget restrictions for PPC. You can choose how much to pay for a click and how much money to spend for an ad or campaign.  Since everything is measurable , it is easy to analyse whether what you are spending is bringing a profit or a loss. If your campaign is profitable, you can spend more money until you reach your maximum ROI.

Why Business Owners Need To Start Focusing On Video Content.

why-business-owners-need-to-focus-on-making-video-content

1. It creates a unique emotional connection.

Video offers an immediacy that can translate emotionally unlike any other medium. It’s the reason why a well-made, 30-second commercial can inspire people to take action. The images, audio and narrative all become a compelling and an engaging experience that speaks to us.
The web is trending with video-based traffic, therefore as a business owner you must realise this great opportunity to connect with your audience/potential customers through videos. This can build the foundation of brand loyalty and a long-term appeal for your brand.

2. Videos can enhance branding and marketing efforts.

Videos are such a compelling medium, it can both be the driver and centerpiece of your branding efforts. Your videos can support a wide range of your marketing initiatives. This stems from the storytelling/narrative capabilities of video. Branding strategies can consist of a variety of avenues: images, text, audio and identity. However, a video is capable of bringing all of these elements together and driving it forward into other marketing initiatives.

3. Video has longer user-engagement periods.

When you create appealing videos, this can create a longer user-engagement period, therefore this should be your top priority on any social media platform. This means that you must invest in both quality content providers and technology that enables you to make accurate choices to keep your audience engaged.