Author: Social Prospects

How To Get A ROI In Your PPC Campaign

How To Get A ROI In Your PPC Campaign

PPC Marketing Return on investment

At Social Prospects, PPC marketing techniques are used to expose your company and products to interested customers.  The PPC (pay-per-click) marketing model at Social Prospects a strategy is used and bids are placed on certain keywords that users type into search engines, in order to display a related ad to those users, hopefully drawing them on to your website.

For example a business owner may bid on a keyword and when a person searches for the key word via Google or another search engine, the ad may be triggered. This consists of a combination of the bid and the ad’s Quality Score, which is a measure of:

  • How relevant the ad is to the keyword,
  • How relevant the ad is to the landing page it sends the searcher to,
  • How relevant the ad is to other pay-per-click keywords in its ad group,
  • The click-through rate(CTR) of the ad, and
  • The historical performance of the account,

A successful PPC search marketing campaign requires highly relevant ads and ad groups.

That may sound simple, but there’s actually a lot of work that needs to go on in the background to ensure a high degree of relevancy across a wide range of PPC keywords. And you need a wide range of keywords if you want to capture a broad audience (and customer base).

Your PPC marketing results will only be as effective as your marketing strategy. If you want continuous profits and growth, you need to continuously improve your PPC campaigns.

Continuous Keyword Research for Ongoing PPC Marketing Results

The foundation of any PPC search engine marketing campaign is keywords. You need to develop a list of keyword phrases related to your business offering so you can get your name out there in front of people looking to buy what you sell. This starts with keyword research, which you can accomplish in a number of ways and with a number of search marketing tools.


To find out more on how we can help with your PPC campaign visit:

Why All Business Owners Need A Social Media Marketing Plan

Why All Business Owners Need A Social Media Marketing Plan

Every action you take on your social media accounts, should be part of a social media marketing strategy. This means every post, reply, like and comment should all be guided by a plan that drives towards business goals. If you have a comprehensive social media strategy, the rest of your social efforts should follow.




What is a social media marketing plan?

A social media marketing plan is a summary of everything you plan to do and hope to achieve for your business using social media platforms. At Social Prospects we can provide a social media marketing plan for your business, to help you create an audit of where your accounts are today, goals for where you want to be in the future.

Step 1: Create social media marketing objectives and goals

At Social Prospects the first step will be establishing your objectives and goal. Having the objectives also allows you to react when social media campaigns are not meeting expectations. Having 
these goals in place allows you to react when social media campaigns are not meeting your expectations. Without goals, you have no means of success or proving your social media return on investment (ROI).

Step 2: Conduct a social media audit

Prior to creating your social media marketing plan, you need to assess your current social media use and how it’s working. This means figuring out who is currently connecting with you via social, which social media sites your target market uses, and how your social media presence compares to your competitors’.

Step 3: Create a content marketing plan and a social media content calendar

Having great content to share will help you succeed on social media. Your social media marketing plan should include a content marketing plan, comprised of strategies for content creation and content curation, as well as a content calendar.

To find out more on social media marketing plans and strategies, visit our website :


The Benefits Of Blogging For Your Business

The Benefits Of Blogging For Your Business

1. Increases Search Engine Traffic

Blogging can increase the traffic that comes to your website. The better your content is, the more likely you will get traffic to your page and therefore your domain will become indexed in search engines and will improve your visibility in organic searches.

2. Supports Your Social Media Initiatives

Your blogs can help you maintain an active social media presence, as without having access to unique high quality content. Make sure you can share content that will direct people to your website. Share blogs on your social media pages, this will help increase your businesses website.

Blog posts provide great content for email newsletters. If you have an email newsletter, you can use the most valuable content from your blogs for your newsletter.

3. Builds Authority In Your Industry

A blog helps you to establish yourself within your industry and show yourself as an expert within your field. This will give you a platform for sharing important industry related information and insights. You can build your authority in your niche, this will breed trust and familiarity when your potential customers are ready to purchase.


4 Benefits Of PPC For Small Businesses

4 Benefits Of PPC For Small Businesses

Small businesses can benefit from the use of PPC, as a successful PPC campaign can generate profit faster than any other online advertisement and therefore can help your company to grow. PPC is a great tool for reaching your target audience at the right time, when they are searching for your services or product.

What is PPC?

Pay Per Click (PPC) is one of the tools you can use to promote your business in the online World. There are numerous PPC platforms you can use, but the most known are Google Adwords and Bing Ads. The PPC Model works in a simplistic way which makes it popular. You can run your ads and how much you pay depends on how many people click on your ad.

4 Benefits of PPC:

1. Fast Results

Businesses need fast results, PPC is the fastest way to run advertisement campaigns to get the instant results. If you have a website running, Social Prospects can create an Adwords account for your business, set up your ads and run them in the Google network to help you get traffic to your website.


2. Measurable results

Secondly another important benefit of PPC is that it has a clear measurable target. You can measure anything that is related to a PPC campaign; profit, costs, views, clicks, visits and so on.

When your PPC campaign starts, you will know how much you are spending and whether you are generating a profit or loss. There are numerous reports and KPI’s that provide you with essential information/data for your business.

3. Reach the right audience

You can choose where and when your PPC ad campaign will appear, based on a number of factors including keywords, location, website, device, time, date and more. This allows you to segment your market and bring products and services in front of the right audience.

4. Budget Friendly

There are no budget restrictions for PPC. You can choose how much to pay for a click and how much money to spend for an ad or campaign.  Since everything is measurable , it is easy to analyse whether what you are spending is bringing a profit or a loss. If your campaign is profitable, you can spend more money until you reach your maximum ROI.

Why Business Owners Need To Start Focusing On Video Content.


1. It creates a unique emotional connection.

Video offers an immediacy that can translate emotionally unlike any other medium. It’s the reason why a well-made, 30-second commercial can inspire people to take action. The images, audio and narrative all become a compelling and an engaging experience that speaks to us.
The web is trending with video-based traffic, therefore as a business owner you must realise this great opportunity to connect with your audience/potential customers through videos. This can build the foundation of brand loyalty and a long-term appeal for your brand.

2. Videos can enhance branding and marketing efforts.

Videos are such a compelling medium, it can both be the driver and centerpiece of your branding efforts. Your videos can support a wide range of your marketing initiatives. This stems from the storytelling/narrative capabilities of video. Branding strategies can consist of a variety of avenues: images, text, audio and identity. However, a video is capable of bringing all of these elements together and driving it forward into other marketing initiatives.

3. Video has longer user-engagement periods.

When you create appealing videos, this can create a longer user-engagement period, therefore this should be your top priority on any social media platform. This means that you must invest in both quality content providers and technology that enables you to make accurate choices to keep your audience engaged.