What Is Pay-Per Click (PPC) ?

What Is Pay-Per Click (PPC) ?

Pay-Per-Click Marketing

Whether you’re starting a new website or you’re a professional at running a site, one of the major hurdles that we all come into contact with is trying to drive traffic to our sites.  Simply put, we want to find a way to get more people to learn about out sites in order to visit it in the hope of either educating people on a topic or bringing money.  Generating traffic is the lifeblood of all sites, and companies of all sizes can spend a lot of money on advertising to solve the traffic riddles.

What is Pay-Per-Click?

The idea of this advertising is as simple as it sounds.  Pay-Per-Click (PPC) is focused on a model where websites pay a fee each time one of their ads is clicked.  Instead of trying to spread the word about your site organically where you rely on people finding you without investing much money, PPC is an attempt on the part of the website to place money to place their ads on websites that have heavy traffic in the attempt to bring in more traffic to their sites.

When the ad is clicked by a potential visitor, the website owning the clicked ad pays a small fee.  As PPC is a targeted expense, if a website pays for an ad with a £4.00 fee per click, but the page the ad routes traffic to is for a product that will produce £400 in sales for the advertising website, then there is a substantial profit to be made.  This exchange results in the cost being 1% of the potential profit.  Most businesses would be willing to make this exchange.

To find out more information please email : info@spromedia.co.uk or visit www.spromedia.co.uk



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