Every action you take on your social media accounts, should be part of a social media marketing strategy. This means every post, reply, like and comment should all be guided by a plan that drives towards business goals. If you have a comprehensive social media strategy, the rest of your social efforts should follow.
What is a social media marketing plan?
A social media marketing plan is a summary of everything you plan to do and hope to achieve for your business using social media platforms. At Social Prospects we can provide a social media marketing plan for your business, to help you create an audit of where your accounts are today, goals for where you want to be in the future.
Step 1: Create social media marketing objectives and goals
At Social Prospects the first step will be establishing your objectives and goal. Having the objectives also allows you to react when social media campaigns are not meeting expectations. Having these goals in place allows you to react when social media campaigns are not meeting your expectations. Without goals, you have no means of success or proving your social media return on investment (ROI).
Step 2: Conduct a social media audit
Prior to creating your social media marketing plan, you need to assess your current social media use and how it’s working. This means figuring out who is currently connecting with you via social, which social media sites your target market uses, and how your social media presence compares to your competitors’.
Step 3: Create a content marketing plan and a social media content calendar
Having great content to share will help you succeed on social media. Your social media marketing plan should include a content marketing plan, comprised of strategies for content creation and content curation, as well as a content calendar.
To find out more on social media marketing plans and strategies, visit our website : www.spromedia.co.uk