1. Increases Search Engine Traffic
Blogging can increase the traffic that comes to your website. The better your content is, the more likely you will get traffic to your page and therefore your domain will become indexed in search engines and will improve your visibility in organic searches.
2. Supports Your Social Media Initiatives
Your blogs can help you maintain an active social media presence, as without having access to unique high quality content. Make sure you can share content that will direct people to your website. Share blogs on your social media pages, this will help increase your businesses website.
Blog posts provide great content for email newsletters. If you have an email newsletter, you can use the most valuable content from your blogs for your newsletter.
3. Builds Authority In Your Industry
A blog helps you to establish yourself within your industry and show yourself as an expert within your field. This will give you a platform for sharing important industry related information and insights. You can build your authority in your niche, this will breed trust and familiarity when your potential customers are ready to purchase.