Best Instagram Marketing Practices for 2018

Best Instagram Marketing Practices for 2018

Basic Pitfalls of a Basic Strategy

Instagram is a great way to produce stunning visuals that will appeal to a wide audience.  Most people looking to build a brand think that all they have to do is take a picture, put it on Instagram and they will gain followers.  This kind of thinking couldn’t be farther from the truth.  In reality, building a steady Instagram following takes several things, but mostly it takes time and effort.  You are not going to find 10,000 followers overnight for your brand.  You need to build it through having a plan for content, taking great pictures, proper editing, and great hashtags among other factors.

Having a Great Brand Theme and Content

The first key to Instagram success is finding a great brand theme for your page.  Identify what the presentation of the page is going to focus on.  You can shoot nature scenes, apparel, cars, city skylines, or maybe you simply have a love for animals.  All of these will have distinct niches on Instagram where you can find followers.  Once you find these followers, then you can begin a proper marketing campaign.

Once you have identified your brand theme, it’s time to find your content.  One of the best initial practices is to look at similar pages, and see what they have done to be successful.  See what kinds of images they are presenting.  Check their hashtags, and research how many views these tags have generated.  Most importantly, look at the comments of the people who have checked out the page and liked it.  This is a great way to see what people are saying about the content and if the comments are positive or negative.  Learn from this.  This will all help you to decide what you want to present on your page and how you want to present it.

Learn and Practice to Take Great Pictures

Let’s get right to the point here.  Instagram is a social medium based on appearances and only appearances.  You can write a great description, but Instagram followers aren’t looking to read a book.  They are looking for an image that speaks to them, like it, and they will move onto the next.  Bottom line is that IGers want to see something that is beautiful, intriguing, and amazing.  The mundane doesn’t sell well on Instagram.

With Instagram, one of the primary motivators for people to like a page is color, particularly in selling.  People don’t want to see drab or bland colors, but many prefer something that can be more vibrant such as reds, blues, greens, yellows, etc.  These colors tend to attract the eye, and this attraction leads to your image getting more attention from other images, and this will increase your chance of a like or even a sale.  Use color to draw the person into your image.  Instagram offers several built-in filters that can also enhance your image.


To find out more information on Instagram marketing and how we can help, contact us on



3 Tips On How To Become A PPC Expert

3 Tips On How To Become A PPC Expert

  1. Learn the platflorms.

Firstly, to become a PPC expert, you should become familiar with the major platforms. You need to know how to use the tools to be able to know how to use PPC to its full potential for your business.

Two pillars of PPC are Google Adwords and Bing Ads. The two systems are similar and both Adwords and Bing Ads offer certifications for their programs to help you to gain expertise knowledge.

  1. Understand your audience

Once you have tools, you will need to understand the goal of getting the attention of your audience. Study what sites your audience goes on, whether they use Google or Bing. What social media channels do they use the most and which do they not. Most importantly, understand what causes your audience to search for your brand. Why do they want what you sell? When do they want it? How often do they purchase it?

Once you have understood your audience as much as possible, you’ll be ready to create campaigns that will appeal to them specifically. This is important with search engine advertising, as it is the most competitive form of PPC, but applies across the industry.

  1. Learn by doing and watching.

Once you are aware of how to use the tools and understand the needs of your target audience, it is time to implement. You should start your first few campaigns and get used to PPC, do not feel bad if your first campaign is not immediately successful, as it will take a while to get the hang of it.

However, a great way to get better faster is to look at your competitors‘ PPC campaigns. Look at what they’re doing that’s unique and what seems to be an industry trend. You can then determine what’s a common theme that, if you ignore, will help set you apart, and what actually works, which means you should do it too.

After you’ve become comfortable with PPC, you’ll notice that the lessons you learn applies to other aspects of marketing as well. You will then be able to utilise your skills in other areas to suss out target markets and so on.

To find out more information visit


What Is Pay-Per Click (PPC) ?

What Is Pay-Per Click (PPC) ?

Pay-Per-Click Marketing

Whether you’re starting a new website or you’re a professional at running a site, one of the major hurdles that we all come into contact with is trying to drive traffic to our sites.  Simply put, we want to find a way to get more people to learn about out sites in order to visit it in the hope of either educating people on a topic or bringing money.  Generating traffic is the lifeblood of all sites, and companies of all sizes can spend a lot of money on advertising to solve the traffic riddles.

What is Pay-Per-Click?

The idea of this advertising is as simple as it sounds.  Pay-Per-Click (PPC) is focused on a model where websites pay a fee each time one of their ads is clicked.  Instead of trying to spread the word about your site organically where you rely on people finding you without investing much money, PPC is an attempt on the part of the website to place money to place their ads on websites that have heavy traffic in the attempt to bring in more traffic to their sites.

When the ad is clicked by a potential visitor, the website owning the clicked ad pays a small fee.  As PPC is a targeted expense, if a website pays for an ad with a £4.00 fee per click, but the page the ad routes traffic to is for a product that will produce £400 in sales for the advertising website, then there is a substantial profit to be made.  This exchange results in the cost being 1% of the potential profit.  Most businesses would be willing to make this exchange.

To find out more information please email : or visit



Social Media Marketing

Social Media Marketing

In today’s complicated and competitive world of advertising, one of the best places to advertise might be one that we don’t consider.  Social media in itself is a great place to spread the word about you, your site, and your product or service you are looking to sell.  Let’s face it, social media is addictive for many people.  We have a need to share ourselves in a ‘safe’ environment and where we can keep up with the events of others.  There is a reason why social media sites like Facebook, Twitter, Instagram can have billions of actions every day.

What is Social Media Marketing?

 Social Media Marketing, or SMM, is a way to gain attention through the everyday use of social media sites.  As discussed above, these sites have billions of interactions each day around the world.  Some people spend several minutes to several hours each day on various sites.  There needs to be a way to effectively reach out to these people, in order to promote traffic from targeted searches to an advertising website.  On these social media sites, the successful advertiser will post articles, images, videos and various other forms of content that will bring people to their websites.  This is the purpose of SMM.

How To Get Started:

The first thing any business owner looking to use social media needs is a plan.  What is your website trying to achieve?  Do you want to generate traffic?  Are you looking to increase sales?  Are you looking to inform to achieve a combination of traffic and sales?  The best advertising plans on social media are those that know in the beginning what the goals are and what constitutes success.  Then, the next step is to assess who you are trying to target, and what is the best social media tool to reach them.  Do they deal primarily in pictures or short text?  Is it a combination of both, and then what message is being sent?  These questions need to be answered to have a comprehensive and successful advertising campaign.


To find out more information regarding social media marketing and how we can help visit:


How To Get A ROI In Your PPC Campaign

How To Get A ROI In Your PPC Campaign

PPC Marketing Return on investment

At Social Prospects, PPC marketing techniques are used to expose your company and products to interested customers.  The PPC (pay-per-click) marketing model at Social Prospects a strategy is used and bids are placed on certain keywords that users type into search engines, in order to display a related ad to those users, hopefully drawing them on to your website.

For example a business owner may bid on a keyword and when a person searches for the key word via Google or another search engine, the ad may be triggered. This consists of a combination of the bid and the ad’s Quality Score, which is a measure of:

  • How relevant the ad is to the keyword,
  • How relevant the ad is to the landing page it sends the searcher to,
  • How relevant the ad is to other pay-per-click keywords in its ad group,
  • The click-through rate(CTR) of the ad, and
  • The historical performance of the account,

A successful PPC search marketing campaign requires highly relevant ads and ad groups.

That may sound simple, but there’s actually a lot of work that needs to go on in the background to ensure a high degree of relevancy across a wide range of PPC keywords. And you need a wide range of keywords if you want to capture a broad audience (and customer base).

Your PPC marketing results will only be as effective as your marketing strategy. If you want continuous profits and growth, you need to continuously improve your PPC campaigns.

Continuous Keyword Research for Ongoing PPC Marketing Results

The foundation of any PPC search engine marketing campaign is keywords. You need to develop a list of keyword phrases related to your business offering so you can get your name out there in front of people looking to buy what you sell. This starts with keyword research, which you can accomplish in a number of ways and with a number of search marketing tools.


To find out more on how we can help with your PPC campaign visit:

Why All Business Owners Need A Social Media Marketing Plan

Why All Business Owners Need A Social Media Marketing Plan

Every action you take on your social media accounts, should be part of a social media marketing strategy. This means every post, reply, like and comment should all be guided by a plan that drives towards business goals. If you have a comprehensive social media strategy, the rest of your social efforts should follow.




What is a social media marketing plan?

A social media marketing plan is a summary of everything you plan to do and hope to achieve for your business using social media platforms. At Social Prospects we can provide a social media marketing plan for your business, to help you create an audit of where your accounts are today, goals for where you want to be in the future.

Step 1: Create social media marketing objectives and goals

At Social Prospects the first step will be establishing your objectives and goal. Having the objectives also allows you to react when social media campaigns are not meeting expectations. Having 
these goals in place allows you to react when social media campaigns are not meeting your expectations. Without goals, you have no means of success or proving your social media return on investment (ROI).

Step 2: Conduct a social media audit

Prior to creating your social media marketing plan, you need to assess your current social media use and how it’s working. This means figuring out who is currently connecting with you via social, which social media sites your target market uses, and how your social media presence compares to your competitors’.

Step 3: Create a content marketing plan and a social media content calendar

Having great content to share will help you succeed on social media. Your social media marketing plan should include a content marketing plan, comprised of strategies for content creation and content curation, as well as a content calendar.

To find out more on social media marketing plans and strategies, visit our website :


The Benefits Of Blogging For Your Business

The Benefits Of Blogging For Your Business

1. Increases Search Engine Traffic

Blogging can increase the traffic that comes to your website. The better your content is, the more likely you will get traffic to your page and therefore your domain will become indexed in search engines and will improve your visibility in organic searches.

2. Supports Your Social Media Initiatives

Your blogs can help you maintain an active social media presence, as without having access to unique high quality content. Make sure you can share content that will direct people to your website. Share blogs on your social media pages, this will help increase your businesses website.

Blog posts provide great content for email newsletters. If you have an email newsletter, you can use the most valuable content from your blogs for your newsletter.

3. Builds Authority In Your Industry

A blog helps you to establish yourself within your industry and show yourself as an expert within your field. This will give you a platform for sharing important industry related information and insights. You can build your authority in your niche, this will breed trust and familiarity when your potential customers are ready to purchase.