Basic Pitfalls of a Basic Strategy
Instagram is a great way to produce stunning visuals that will appeal to a wide audience. Most people looking to build a brand think that all they have to do is take a picture, put it on Instagram and they will gain followers. This kind of thinking couldn’t be farther from the truth. In reality, building a steady Instagram following takes several things, but mostly it takes time and effort. You are not going to find 10,000 followers overnight for your brand. You need to build it through having a plan for content, taking great pictures, proper editing, and great hashtags among other factors.
Having a Great Brand Theme and Content
The first key to Instagram success is finding a great brand theme for your page. Identify what the presentation of the page is going to focus on. You can shoot nature scenes, apparel, cars, city skylines, or maybe you simply have a love for animals. All of these will have distinct niches on Instagram where you can find followers. Once you find these followers, then you can begin a proper marketing campaign.
Once you have identified your brand theme, it’s time to find your content. One of the best initial practices is to look at similar pages, and see what they have done to be successful. See what kinds of images they are presenting. Check their hashtags, and research how many views these tags have generated. Most importantly, look at the comments of the people who have checked out the page and liked it. This is a great way to see what people are saying about the content and if the comments are positive or negative. Learn from this. This will all help you to decide what you want to present on your page and how you want to present it.
Learn and Practice to Take Great Pictures
Let’s get right to the point here. Instagram is a social medium based on appearances and only appearances. You can write a great description, but Instagram followers aren’t looking to read a book. They are looking for an image that speaks to them, like it, and they will move onto the next. Bottom line is that IGers want to see something that is beautiful, intriguing, and amazing. The mundane doesn’t sell well on Instagram.
With Instagram, one of the primary motivators for people to like a page is color, particularly in selling. People don’t want to see drab or bland colors, but many prefer something that can be more vibrant such as reds, blues, greens, yellows, etc. These colors tend to attract the eye, and this attraction leads to your image getting more attention from other images, and this will increase your chance of a like or even a sale. Use color to draw the person into your image. Instagram offers several built-in filters that can also enhance your image.
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